Golf/Ryder Cup: Roc Nation (consultancy agency) enlisted to reach new audiences

Roc Nation Sports International, an agency specialised in management and career management in sport, has signed a "consultancy partnership" with Ryder Cup Europe, the organising body of the golf competition pitting the United States against Europe, on 27/06/2023. The Ryder Cup 2023 will be held at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023.

Roc Nation, an agency founded by rapper Jay-Z, will be responsible for producing Ryder Cup-themed content and developing public relations around the event. "The partnership will see Roc Nation Sports International use its extensive influence to showcase the drama and tension of golf’s greatest team context to new audiences, generating hype ahead of the 44^th edition of the Ryder Cup," explained the organisation.

"We will make the most of our industry expertise to advise on best practices, utilise our network to its fullest and help take the 2023 Ryder Cup to the next level as one of the biggest sporting events on the calendar," said Michael Yormark, president of Roc Nation Sports International. The agency will…