Tennis: Stella Artois (beer, BEL) official partner of Wimbledon from the 2023 edition

Belgian beer brand Stella Artois (AB InBev Group) has become the "official beer" of the Wimbledon Grand Slam tournament from the 2023 edition (played from 03/07 to 16/07/2023), announced the All England Lawn Tennis Club (AELTC) on 27/06/2023.

The brand was an official partner of Wimbledon between 2014 and 2021, but did not renew its contract for the 2022 edition. As part of this new agreement, Stella Artois will be associated with the Perfect Serve Award, a new award that "will recognise players who deliver the best serves throughout the two-week event," said the AELTC. "The Perfect Serve Award will also engage fans watching the event throughout the UK- giving viewers the chance to vote online for the winner," added the tournament organisers.

Stella Artois was also the official beer of another Grand Slam tournament, the US Open, before being replaced by the Italian brand Peroni, owned by the Japanese brewing group Asahi, from the 2021 edition.

• The 2023 edition of Wimbledon has also welcomed a new partner: the British bank Barclays Sector: retail banking, investment banking…