China/UTMB World Series: Shinai Sports acquires the broadcasting rights for 6 events in 2023

Chinese company Shinai Sports has acquired the rights to broadcast six UTMB (Ultra-Trail du Mont-Blanc) World Series events in China for the 2023 season, announced UTMB Group on 03/07/2023.

Shinai will broadcast the following six events via its streaming platform iQIYI Sports:

• Val d'Aran by UTMB (UTMB World Series Major): from 07 to 09/07/2023
• Eiger Ultra Trail by UTMB (SUI): from 12 to 16/07/2023
• UTMB Mont-Blanc (UTMB World Series Finals): 28/08 to 03/09/2023
• Wildstrubel by UTMB (SUI): from 14 to 17/09/2023
• Nice Côte d'Azur by UTMB: from 28/09 to 01/10/2023
• Doi Inthanon Thailand by UTMB (THA, UTMB World Series Major): from 08 to 10/12/2023

"Shinai Sports currently broadcasts a number of international events such as the Women's World Cup 2023, Premier League, Champions League, Serie A TIM, 2023 Asian Cup, Asian Champions League, etc," said UTMB Group.

"This partnership with iQIYI is excellent news for trail running and the UTMB World Series" (F. Lénart, UTMB Group)

• "This partnership with iQIYI is…