Serie A TIM: New Era (headwear) partners with AC Milan & launches an exclusive collection

NewEra, an American headwear brand headquartered in Buffalo, New York, has become a partner of AC Milan (Serie A TIM) and has launched "an exclusive collection of headwear celebrating the history of the Rossoneri," announced the Italian club on 30/06/2023.

"The partnership joins two iconic brands that have shaped the world of sports and lifestyle for more than a century, cementing New Era's status as the global leader in headwear and demonstrating AC Milan's growing impact across sport, fashion, and entertainment," said the club.

"The debut collection features a range of classic New Era styles, available in AC Milan's traditional red and black along with a selection of seasonal colourways targeting lifestyle consumers. Each style features AC Milan's club crest alongside New Era's iconic flag logo. The collection will be available to purchase from both New Era and AC Milan online stores and outlets from 30/06/2023 with further styles launching throughout the season. An exclusive limited edition run of 123 59FIFTY caps, New Era's most elevated headwear silhouette, will be released on…