MLS: The PrivateBank becomes the naming partner for the training ground of the Chicago Fire

The PrivateBank, a bank based in Chicago (USA), now holds the naming rights to the training ground of the Chicago Fire (MLS, USA-CAN) for "several seasons," announced the franchise on 02/12/2014.

The "PrivateBank Pitch" is an innovative inflatable structure that can make a simple field a indoor training space. The franchise has invested $15m to $20m (€12.1m to €16.2m) into this structure. The centre will provide access to a football pitch for more than 250,000 people each year through a variety of clubs in the city, said the Chicago Fire. The bank also becomes an official partner of the franchise and will be visible on the advertising boards in Toyota Park (capacity 20,500).

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Partners of the Chicago Fire

Major Partners:

• Quaker (breakfast food, shirt sponsor, €2m in 2015)
• Toyota (automobile, stadium naming rights, €5.5m per year until 2015)
• adidas (kit supplier, MLS league-wide…