Premier League: JD Sports (sporting goods), sleeve sponsor of West Ham United FC in 2023-24

JD Sports, a British sporting goods retailer, has become a main partner (1^st level) and sleeve sponsor of West Ham United FC (Premier League) for the 2023-24 season, announced the club on 04/07/2023. The agreement covers all of the club's teams (men's, women's and youth).

As part of the agreement, "JD will promote its brand across the LED perimeter advertising system at London Stadium, as well as delivering marketing campaigns via the club's ever-expanding international channels," said the British Group. JD Sports succeeds the Cypriot forex trading platform Scope Markets, which was displayed on the sleeve of the English club's kit for the 2019-2023 cycle, in return for an estimated €1.3m per season.

The London club has also welcomed a new official partner (2^nd level) in 2023-24: Tel Aviv-based digital trading platform (ISR) eToro, as part of an agreement signed on 05/07/2023. The deal covers the club's men's and women's teams (Barclays Women's Super League), and includes visibility on signage at London Stadium and Chigwell Construction Stadium (London, England), as well as the…