Social networks: Manchester City (8.3 million fans) top Euro club on the Chinese platform Sina Weibo

News Tank Football - Paris - News #29433 - Published on 04/12/14 at 14:31
©  D.R.
©  D.R.

Manchester City FC (Barclays Premier League) is, along with more than 8.3 million fans, the top European club on the Chinese micro-blogging platform Sina Weibo, as of 04/12/2014.

Five Premier League clubs are present in the Top 10 of the most popular clubs on this platform, which boasts 448 million active users each month.

Manchester City present on Sina Weibo since 2012

  • Manchester City has been present on Sina Weibo since 2012.
  • The club has developed its international strategy by launching 10 new language versions of its website, available in more than 160 countries, since 17/07/2013.
  • The club also opened official pages in 10 languages on Twitter on 26/09/2013.

Communities of European clubs on Sina Weibo

  • Manchester United FC opened an official page on Sina Weibo on 10/07/2013.
  • FC Barcelona opened its official page on Sina Weibo on 27/03/2014.
  • Olympique Lyonnais has nearly 600,000 fans on the Chinese Tencent Weibo Chinese platform.

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©  D.R.
©  D.R.

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