FFF: Arkema (chemicals), first partner dedicated exclusively to the French women's team (2023-2025)

Arkema, a French chemicals and advanced materials group, has become a partner of the French women's football team for two seasons (2023-2025), announced the Fédération Française de Football on 06/07/2023. This is the first agreement signed by a brand relating exclusively to the rights of the women's national team, which will be taking part in the Women's World Cup 2023 (organised in Australia and New Zealand) from 20/07 to 20/08/2023.

In this way, the Group intends to "strengthen its commitment alongside the FFF to promote women's football at the highest level and develop the sport," according to the governing body. Arkema holds the naming rights to the French women's first division (D1 Arkema) for the 2019-2025 cycle (€1.2m per year over the cycle).

"The FFF is not yet marketing sponsorship packages exclusively dedicated to the French women's team. However, they approached us with this agreement because it made sense in view of our involvement with the D1 Arkema for several years. We sensed a dynamic around French women's football, an alignment of the planets. Arkema wanted to…