Brentford FC: PensionBee (pensions) expands its partnership to become sleeve sponsor (2023-2025)

PensionBee, a British pension provider, has extended its partnership with Brentford FC (Premier League) to become the club's sleeve sponsor for two seasons (2023-2025), on 04/07/2023. The sleeve sponsorship agreement only covers the club's men's team.

PensionBee has been an official partner of the British club since the 2020-21 season. As part of this expanded partnership, the British brand will also become the main shirt sponsor of Brentford's reserve, women's and academy teams. "Throughout the 2022-23 season, PensionBee has sponsored the club’s post-match interviews, featured on our LED boards for added time and been the sleeve sponsor of our training kit. The company will continue to have prominence on these assets throughout their partnership," said the club.

The British pension provider succeeds SafetyCulture, an Australian computer software and IT solutions company, which was the club's sleeve sponsor over the 2021-2023 cycle. PensionBee will appear on the British club's kits alongside its main shirt sponsor HollywoodBets (since 2021-22).