Spain: Iberia (airline), official sponsor of LALIGA in Latin America from the 2023-24 season

Iberia, the Spanish airline of the British group International Airlines Group, has become an official sponsor of LALIGA in Latin America from the 2023-24 season, announced the Spanish professional league on 06/07/2023.

As part of this agreement, both parties "will bring different kind of activations, events, and content for fans in LATAM. The sponsorship coincides with a very important moment for both companies. For Iberia, the airline is in a year where its main strategic focus is strengthening its commitment to the markets in Latin America, a region where it operates 18 destinations in 16 countries. On the other hand, LALIGA is celebrating a new era with a transformation that includes a major brand evolution, touching on strategy and positioning," said the airline company, which is also an official partner of the Spanish Football Federation (RFEF) over the 2018-2026 cycle.

LALIGA and Iberia had previously entered into a sponsorship agreement providing for the airline company to become a regional partner of the Spanish league in China during the 2019-20 season, on 20/07/2019.

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