Liga BBVA: Beko launch viral video to activate its partnership with FC Barcelona

News Tank Football - Paris - News #29450 - Published on 04/12/14 at 16:14
©  FCB
©  FCB

The Turkish home appliance brand Beko launched a viral video to activate its partnership with FC Barcelona (Liga BBVA) on 02/12/2014.

The spot, titled "Every partnership begins with A hello", shows several Barça players including Lionel Messi, Luis Suarez, Andres Iniesta, Gerard Pique and Ivan Rakitic. Beko became a partner of the club on 30/06/2014. The four-year contract between the two parties runs until the end of the 2017-18 season, for an annual amount of €10m. The logo of the Turkish brand is present on the left sleeve of the blaugrana kit. Beko is the first advertiser to occupy this particular shirt space on the Barcelona kit.

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Beko
  • Sector: Appliances
  • Founded: 1954
  • Shareholing: property of the Turkish Arcelik group (€4.4bn turnover in 2013)
  • Sponsorship:
    • FA Cup (England)
    • FC Barcelona (shirt sleeve sponsor)
    • Eurobasket and World Cup basketball (since 2009)
    • Turkish Basketball…

©  FCB
©  FCB

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