EuroLeague Basketball: BKT (tyres) succeeds 7Days as title sponsor of the EuroCup for 2023-2026

Balkrishna Industries Ltd (BKT), an Indian tire manufacturer, has expanded its partnership with EuroLeague Basketball to become the title sponsor of the EuroCup, the body's second competition after the Turkish Airlines EuroLeague, for three seasons (2023-2026), announced BkT on 07/07/2023.

The European competition will henceforth be known as the BKT EuroCup. The Indian company succeeds Chipita, a Greek confectionery group, which had been displaying its brand 7Days as title sponsor of the "7Days EuroCup" since 2016-17. Turkish Airlines has been the title sponsor of the Turkish Airlines EuroLeague since the 2010-11 season, a competition for which BKT will remain a premium partner (1^st level). The group has been a partner of the EuroLeague since 2020-21.

"BKT's decision to not only renew but also elevate its first basketball investment is the latest evidence of how Euroleague Basketball competitions and platforms bring visibility, engagement and the chance to make a mark in communities to its family of partners," said BKT, which has already entered into several title sponsorship…