EuroLeague Basketball: BKT (tyres) succeeds 7Days as title sponsor of the EuroCup for 2023-2026

News Tank Football - Paris - News #294593 - Published on 10/07/23 at 15:00
©  D.R.
"EuroCup BKT" new naming of the EuroLeague competition - ©  D.R.

Balkrishna Industries Ltd (BKT), an Indian tire manufacturer, has expanded its partnership with EuroLeague Basketball to become the title sponsor of the EuroCup, the body's second competition after the Turkish Airlines EuroLeague, for three seasons (2023-2026), announced BkT on 07/07/2023.

The European competition will henceforth be known as the...

©  D.R.
"EuroCup BKT" new naming of the EuroLeague competition - ©  D.R.

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