FC Barcelona: creation of the "Barça Identity" area to unify and promote the club's identity

"FC Barcelona (LaLiga EA Sports) have created the Barça Identity area to help promote and unify the club's identity both inside and outside the organisation," announced the club on 07/07/2023.

"The areas covered are those of social networks, the club's website, the corporate branding and brand narrative teams as well as the leadership of the creation strategy for Brand campaigns with a team of some 30 people. As such, one of the biggest challenges for Barça Identity will be to ensure that all the club's campaigns transmit not just the unique blaugrana spirit but also but also to become a dynamic, reference point in the FC Barcelona economy," said the 2022-23 Spanish champions.

"Paloma Mikadze, until now responsible for digital campaigns and content at the club, will be the new director of the area and will report directly to the club president, Joan Laporta, as well joining the club's management committee," said Barça.

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