SSC Napoli: MSC replaces Lete as main shirt sponsor, eBay to appear on the sleeve in 2023-24

MSC Cruises, the Geneva (SUI)-based cruise line of the MSC Group (shipping), has become the main shirt sponsor of SSC Napoli (Serie A TIM) from the 2023-24 season, announced the club on 10/07/2023.

The cruise line previously appeared as the club's chest sponsor over the 2019-2023 cycle, for an estimated €1.3m per season. MSC Cruises succeeds the Italian mineral water brand Lete, which was the main shirt sponsor of the Naples club since 2004-05 (€7m par season).

SSC Napoli have announced another change in shirt sponsorship, with the American e-commerce group eBay to take over from competitor Amazon as the club's sleeve sponsor for the 2023-24 season. Amazon appeared on the Italian club's shirt over the 2021-2023 cycle (€2m per season). In Italy, eBay is also the sleeve sponsor of FC Inter Milan for 2022-2024 (€5m per year).

Upbit, a cryptocurrency exchange platform owned by South Korean fintech company Dunamu, will continue to appear as the back shirt sponsor of SSC Napoli, as part of an agreement signed on 02/01/2023 and covering the 2022-2024 cycle. For the third consecutive season…