Serie A TIM: Samba Digital (marketing agency), official partner of Bologna FC for the 2023-24 season

Samba Digital, an American marketing agency specialised in sports and gaming, has become an official partner of Bologna FC 1909 (Serie A TIM) for the 2023-24 season, announced the club on 10/07/2023.

"Respecting the tradition, culture and heritage of the club, a new visual identity has been created with a touch of freshness in order to link the glorious past to the present and future of the club. The new partnership will involve the creation of a new "BOLO" font and a new graphic system" that will be used on the club's social profiles and for marketing activities, said the Italian club.

Samba Digital has already entered into partnerships with Liverpool FC (Premier League), Paris Saint-Germain (Ligue 1 Uber Eats), Juventus FC (Serie A TIM) and FC Bayern Munich (Bundesliga), as well as the NBA, Formula 1 and Roland-Garros, among others.

"Our vision is to enable any sports brand to go international quickly" (F. Fausser, Samba Digital)

• "Samba Digital's vision is to enable any sports brand in…