Bundesliga: New World TV acquires the non-exclusive TV rights for sub-Saharan Africa (2023-2026)

The Togolese pay and free-TV group New World TV has acquired the non-exclusive broadcasting rights to the Bundesliga, 2. Bundesliga and German Super Cup in 22 French-speaking countries in sub-Saharan Africa (in French and local languages) for the 2023-2026 period (three seasons), announced Bundesliga International on 11/07/2023.

"In its home market of Togo, New World TV has also acquired the Bundesliga’s free-to-air rights with a commitment to broadcasting one match per matchday on its own sports channel, thereby extending the opportunity for fans across the nation to watch the best of German football," said Bundesliga International.

The French-language TV rights to these three competitions in sub-Saharan Africa are also held by the pay and free-TV group Canal+, which extended them for the 2023-2028 cycle (five seasons) on 27/04/2023. These rights do not include South Africa. On 28/08/2020, Canal+ acquired the broadcasting rights for Germany's top two divisions in this territory for the 2020-2023 cycle. The Chinese pay-TV group StarTimes also holds the broadcasting rights for the…