FIFA: Sky Media becomes the advertising agency for the OTT platform FIFA+ in Europe and the UK

Sky Media, the advertising network of pay-TV operator Sky, will become the advertising network for the OTT FIFA+ platform in Europe, the United Kingdom and Ireland, from 2023, announced FIFA on 07/07/2023.

"FIFA+ has been expanding globally across connected TV apps and FAST channels, bringing the platform into the homes of more football fans worldwide. The collaboration with Sky Media represents a strategic move to continue to provide brands with attractive audiences and impactful inventory that further monetizes FIFA+ content in key territories."

FIFA has launched its streaming platform FIFA+ on 12/04/2022. The latter offers a range of services to users: live matches, access to FIFA's archives (all matches from the men's and women's World Cups), original programmes, an information and statistics centre on the men's and women's competitions, and interactive games. The platform is available in six languages (French, English, German, Portuguese, Spanish and Italian).

"The decision to appoint Sky Media as the exclusive ad sales representatives for FIFA+ follows the platform's remarkable…