Serie A TIM: Paramount+ (VoD), main shirt sponsor of FC Inter Milan for the 2023-24 season

Paramount+, a video-on-demand service from the American media conglomerate Paramount Global, has become the main shirt sponsor of FC Inter Milan (Serie A TIM) for the 2023-24 season, announced the club as it unveiled its home shirt (by Nike) for 2023-24, on 12/07/2023. The agreement is worth an estimated €15m according to Italian media reports on the same day.

The Paramount+ logo already appeared on Inter Milan's shirts during Matchday 38 of the 2022-23 Serie A TIM season (1-0 victory over Torino FC), as well as for the 2022-23 Champions League final (1-0 defeat against Manchester City FC, Premier League) on 06/10/2023.

The Italian club has not displayed a main shirt sponsor since Matchday 32 of the 2022-23 Serie A TIM, on 30/04/2023. The blockchain platform Digitalbits had become Inter's sleeve sponsor for the 2021-22 season and then its main shirt sponsor for 2022-2024 for a total of €85m. While the company paid the amounts allocated to the sleeve sponsorship contract (€5m) and to the qualification to the Champions League Round of 16 in the 2021-22 season (€100,000), it did not pay…