Women's World Cup 2023: Nike launches "What The Football" a dedicated brand campaign

Nike, has launched its "What The Football" brand campaign dedicated to the Women's World Cup 2023 (to be played in Australia and New Zealand from 20/07 to 20/08/2023) "championing female footballers from around the globe who are changing the game and inspiring the world through the power of sport," announced the American brand on 17/07/2023.

"The campaign, which features 11 top footballers, energizes this incredible momentum in women’s sports and underscores the opportunity to serve a new generation. Nike is committed to growing women’s sports and building a better game - redefining the athlete partnership model to better listen and to serve athletes holistically and collaborate with them on creating positive change through sport," said the American equipment manufacturer.

With 12 national federations under contract, Nike is the most represented equipment supplier among the 32 national teams taking part in the Women's World Cup 2023. "For the last 50 years, the company has focused on innovating to serve the future of athletes and sport. As part of this focus, Nike has redefined the…