Serie A TIM: MSC Cruises succeeds BitMex as AC Milan's sleeve sponsor from 2023-24

MSC Cruises, a cruise line belonging to the MSC Group (maritime transport) based in Geneva (SUI), has become a main partner (1^st level) and sleeve sponsor of AC Milan in the Serie A TIM and in European competitions from 2023-24, announced the club on 19/07/2023. The partnership covers all of AC Milan's teams.

The cruise line succeeds BitMex, a cryptocurrency exchange platform based in the Seychelles and owned by the HDR Global Trading Limited group, which had become AC Milan's first ever sleeve sponsor (2021-2023 cycle). The cryptocurrency operator remains a premium partner (2^nd level) of the Milan club.

MSC Cruises is thus strengthening its visibility in the Serie A TIM. In addition to its partnership with AC Milan, the group now stands alone as the main shirt sponsor of SSC Napoli. MSC was previously a "second chest sponsor" on the shirts of the 2022-23 Italian champions for the 2019-2023 cycle, displaying its brand under the logo of Lete (mineral water), which did not renew its partnership after 19 seasons as main shirt sponsor (since 2004-05).

• Serie A TIM clubs have been…