Serie A TIM: Nexen Tire (tyres, KOR), partner of Juventus FC from 2023-24

Nexen Tire, a South Korean tire manufacturer, has become a partner of Juventus FC (Serie A TIM) from the 2023-24 season, announced the club on 19/07/2023.

Nexen Tire has "partner" status, the fourth level in Juventus' sponsorship hierarchy alongside Coca-Cola (beverages), Hublot (watchmaker) and Lavazza (coffee). "For Nexen, this represents a step forward in sports marketing activities, with the aim of increasing brand awareness and football fan involvement in Europe. Passion, success and a huge following are the key ingredients of a collaboration that provides great visibility for Nexen Tire, both in person - during Juventus matches - and online, thanks to activations on the club's digital platforms. Furthermore, the partnership grants Nexen Tire access to unique hospitality experiences," explained the Turin club.

The South Korean group was represented in the Serie A TIM in 2021-22 as regional partner for Asia of AC Milan. Nexen Tire has been a global partner (1^st level) of Manchester City FC (Premier League) since 2015-16 as well as an international partner of Eintracht Frankfurt…