Paris 2024: LVMH group becomes the sixth premium partner of the Olympic Games for €150m

The French group LVMH Moët Hennessy Louis Vuitton, owner of 75 brands, has become the sixth and, most likely, final premium partner of the Paris 2024 Olympic and Paralympic Games, the first level in the COJOP sponsorship hierarchy, on 24/07/2023. The value of this partnership is estimated at €150m.

"The Art of Crafting Dreams" is the slogan of the partnership. Several of the group's brands, which generated sales of €79.184bn in 2022, will be mobilised to carry out "a number of artisanal missions::
• The jeweller Chaumet will design the Olympic and Paralympic medals produced by the Monnaie de Paris;
• The Sephora network of perfume shops (around 300 shops) has become an official partner of the Olympic Torch Relay;
• The three houses Louis Vuitton, Dior and Berluti (leather goods and fashion) will also be involved, with " the different aspects of their engagement" to be revealed at a later date. The French delegation does not yet have an official tailor for the opening ceremony;
• The Moët Hennessy champagne houses are joining the Games hospitality programme.

The arrival of LVMH, the…