Ligue 1: Brilliantcrypto (JPN), premium partner of Paris Saint-Germain for 2023-2025 (€5m/year)

Brilliantcrypto, a mobile collection game featuring NFTs published by Japanese group COLOPL, has become a premium partner of Paris Saint-Germain (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the publisher which specialises in metaverse on 25/07/2023. The partnership was made official during Paris SG's summer tour of Japan.

The estimated value of the partnership is €5m per season, according to L'Équipe on 27/07/2023. The game, launched by COLOPL in November 2022, joins the category of "premium partners", the second level in PSG's sponsorship hierarchy, alongside Orange (telecoms), Accor (hotels), EA Sports (video games) and Visit Rwanda (tourism). This global partnership does not concern the Chinese and French markets.

"This partnership represents the 12^th deal signed by the club's Asia Pacific office since its opening, highlighting the strong positioning of Paris Saint-Germain in the region," said Sébastien Wasels, managing director of Paris Saint-Germain in Asia-Pacific. The 2022-23 French Champions also have another Japanese partner, namely Amuse, a company specialised…