Liverpool FC: Kodansha (publishing, JPN) extends as global partner of the club

Kodansha, a Japanese publishing company, has extended as an official partner of Liverpool FC (Premier League) as part of a "long-term partnership extension" announced the Merseyside club on 25/07/2023.

Kodansha has the status of global partner, the third level in the sponsorship hierarchy of Liverpool FC. The publishing company became LFC's "official publishing partner" as part of a "multi-year deal" on 21/06/2021."The new extension sees Kodansha extend its relationship with LFC to incorporate both the men's and women's teams, which will help to support the continued growth of Liverpool FC Women. This comes at an exciting time ahead of the team's move to Melwood (former training centre for the men's team) later this year," explained the club.

"This new, long-term commitment will see the programme's expansion into the USA, and Kodansha and LFC Foundation will look to build on the impact they have already made in the UK," added the club, which with Kodansha, has "connected with more than 850 schoolchildren in Liverpool (ENG), while helping almost 40 young people graduate through LFC…