Italy/FIGC: eBay (e-commerce, USA), title sponsor of the Serie A Femminile for the 2023-24 season

eBay, an American e-commerce platform, has extended its partnership with the Federazione Italiana Giuoco Calcio to become the title sponsor of Serie A Femminile for the 2023-24 season, announced the Federation on 27/07/2023. The Italian women's top flight will thus be known as Serie A Femminile eBay.

The platform had initially become a premium partner of the FIGC's women's competitions (Serie A Femminile, Supercoppa Femminile and Coppa Italia Femminile) for three seasons (2022-2025), on 13/10/2022. In Italy, eBay is also an official sponsor of "all competitions" organised by the Lega Serie A from 2021-22. The brand has also signed its first sponsorship agreement in Italy with FC Inter Milan (Serie A TIM), for which it is a sleeve sponsor for the 2022-2024 cycle (€5m per season), and has been an official partner of AC Milan (Serie A TIM) since the 2022-23 season.

eBay succeeds Italian telecommunications operator Telecom Italia (TIM), which held the naming rights for the Italian Women's league (Serie A TIMvision), the Italian Women's Cup (Coppa Italia TIMvision) and the Women's…