Tour de France 2023: nearly 150 million viewers in Europe & 790 million hours viewed (+9.5% vs 2022)

The 2023 edition of the Tour de France, won by Denmark's Jonas Vingegaard (Jumbo-Visma), drew nearly 150 million viewers (who watched the event for at least one minute) on all the channels broadcasting the event in Europe, according to Amaury Sport Organisation (ASO) on 28/07/2023.

Other figures provided by ASO:

• The event totalled 790 million hours seen live on the channels that broadcast the Tour de France in Europe (+9.5% compared to 2022);

• The channels of the public broadcasting group France Télévisions (France 2 and France 3) totalled more than 100 hours of broadcasting of the 2023 Tour de France;

• The letour.fr website had 30.6 million unique visitors (+76% versus 2022).

• The Tour de France's social networks have 11.6 million followers (+1.6 million since the 2022 edition).

• The videos published on the Tour's various official channels totalled more than 304 million views (+77% versus 2022).