Juventus FC: partnership with Snapchat "to reach the next generation of sports fans"

Juventus FC (Serie A TIM) has partnered with US company Snap Inc "to reach Snapchat’s unique audience of next generation sports fans to transform the way they celebrate and watch sports content," announced the Turin (ITA) club on 31/07/2023.

"Through the official Juventus profile, over 750 million Snapchatters around the world will be able to watch match highlights from the men and women's team, behind the scenes content including match preparation, clips from the training ground, fan-generated content and post-match activities," explained the club.

"Powered by Snapchat's Live Garment Transfer Tech, fans will also be able to use a lens to virtually try on the official Juventus team kit for the upcoming season and buy it directly from the club's online store," added the club.

Juventus became the first football team to visit Snapchat's headquarters in Los Angeles (California, USA) on 28/07/2023. "Paul Pogba, Moise Kean, Weston McKennie and Manuel Locatelli met content creators and discover Snap's latest Augmented Reality technology", as part of the club's summer tour of the United…