Premier League: Kick (streaming platform, AUS), sleeve sponsor of Everton FC from the 2023-24 season

Kick, an Australian streaming platform, has become a sleeve sponsor of Everton FC (Premier League) from the 2023-24 season, announced the club on 01/08/2023. The agreement covers all the club's teams (men's, women's and youth).

Kick succeeds the British e-commerce platform Boxt, the club's sleeve sponsor for the 2022-23 season. As part of the agreement, Kick will benefit the status of "official streaming partner" and visibility "across Everton's digital spaces, as well as at Goodison Park (Liverpool, ENG), Walton Hall Park and the Finch Farm training complex."

Launched with the aim of competing with Twitch (Amazon Group), Kick is owned by Bijan Tehrani and Edward Craven, co-founders of sports betting operator Stake.com, which has been Everton's main shirt sponsor since 2022-23 (€11.7m per season). The betting platform is also a co-title sponsor of Alfa Romeo F1 Team Stake, while Kick is an official partner, both since 2023. The Formula 1 team also uses the name "Alfa Romeo F1 Team Kick" in territories where advertising for gambling operators is not permitted, and Kick's logo appeared…