DAZN: partnership with Fanatics (USA) for the sale of licensed products, via the OTT platform

DAZN has entered into a "long-term strategic partnership" with Fanatics, a US manufacturer and distributor of licensed sports products, from 2023, announced the OTT sports platform on 03/08/2023.

"From Q3 2023, Fanatics will enable the fast-growing customer base of 60+ million sports fans on DAZN's platform to purchase a substantial product range, including licenced team merchandise and sports apparel, directly through the DAZN app wherever they are in the world. The second phase of integration, to be delivered within a year, will be a store, more deeply embedded in the DAZN experience. Tailored to the individual, there will be personalised moments within the DAZN journey linked to their user profile, favourite teams and players, with a single wallet and one-click purchasing," explained the platform.

DAZN subscribers will be able to purchase Fanatics products and Fanatics customers will be able to purchase DAZN products and services from their respective accounts. This partnership marks an important milestone in DAZN's journey to becoming a destination platform for sports fans around…