VfB Stuttgart: Winamax (main shirt sponsor) & Hep Global (sleeve sponsor) for 2023-2026

Winamax, a French sports betting operator, has become the main shirt sponsor of VfB Stuttgart (Bundesliga) for three seasons (2023-2026), announced the club on 03/08/2023. On the same day, the club announced the arrival of a new sleeve sponsor: German solar energy producer Hep Global, committed for the same period. Both agreements were negotiated by the marketing agency Sportfive.

The rights to these two spaces had been held by German car manufacturer Mercedes-Benz since the 2011-12 season, for a total of €12m a year (€8m for the main shirt sponsorship; €4m for the sleeve, via electric mobility brand EQ). The German brand, which will remain the club's "exclusive mobility partner" from 2023-24, has also relinquished the naming rights to VfB Stuttgart's stadium that it held under an agreement initially covering the 2008-2038 cycle (€0.9m per season). These rights have been acquired by Mieschke Hofmann und Partner (MHP), a subsidiary of the German Porsche Group, "for an initial period of ten years" expiring on 27/06/2023.

In addition, for the first time in its history, the German club…