Tour de France Femmes 2023: nearly 15 million viewers on Eurosport in Europe (+7.14%)

The 2023 edition of the Tour de France Femmes avec Zwift, won by Dutch rider Demi Vollering (Team SD Worx), was watched by nearly 15 million viewers (audience reach, not cumulative audience) on the channels of the pay-TV group Eurosport (Warner Bros. Discovery) in Europe, announced Amaury Sport Organisation (ASO) on 03/08/2023.

Other figures provided by ASO:

• The event recorded more than 80 million hours of viewing on the public channels that broadcast it in France (France Télévisions), Germany (ARD), Belgium (VRT and RTBF), the Netherlands (NOS), Spain (RTVE), Denmark and Norway (TV2)

• The letourfemmes.fr website received 2.7 million unique visitors (+80% compared to 2022)

• The Tour de France Femmes' social networks reached 1.87 million followers (+797%, or 9 times more than the 2022 edition).

• The videos published on the various official channels of the Women's Tour totalled 74.4 million views (+238% compared to 2022)