FIFA: Mengniu (dairy products) extends as a sponsor of the World Cups until 2030

Mengniu Group, a Chinese dairy products manufacturer, is to continue as official sponsor (2^nd level) of the next three FIFA World Cups (men's and women's), announced the governing body on 04/08/2023. The agreement covers the 2026 World Cup (in the USA, Canada & Mexico) and 2030 World Cup, as well as the Women's World Cup in 2027.

The agreement "follows three successful partnerships," said FIFA, which already counted Mengniu among the official sponsors of the 2018 World Cup in Russia, the 2022 World Cup in Qatar and the Women's World Cup 2023 currently being played in Australia and New Zealand (from 20/07 to 20/08/2023). The Chinese group also became, jointly with The Coca-Cola Company, a Top Partner of the IOC for 12 years until 2032, on 24/06/2019, and has been a regional partner (5^th level) of Paris Saint-Germain (Ligue 1 Uber Eats) in China since the 2022-23 season.

In addition to the six FIFA partners (1^st level), three brands have already signed up as official sponsors of the 2026 World Cup, along with Mengniu: Budweiser (beer, USA), Unilever (hygiene products, GBR/NED) and…