AFC Bournemouth: Dun & Bradstreet (data analysis) training shirt sponsor for the 2023-24 season

Dun & Bradstreet, a British consultancy and data analysis firm, has become a training kit sponsor of AFC Bournemouth (Premier League) for the 2023-24 season, announced the club on 03/08/2023.

The brand, which will also benefit from visiblity at the Vitality Stadium (Bournemouth, ENG), succeeds British finance company MSP Capital, which was the club's training kit sponsor in 2022-23, after being the main shirt sponsor in 2021-22. Dun & Bradstreet joins two other brands visible on the English club's shirts: British equipment manufacturer Umbro (2017-2027) and Philippines-based sports betting operator Dafabet, its main shirt sponsor over the 2022-23 cycle. These companies pay AFC Bournemouth €5m and €4.5m a year respectively. The value of the agreement with Dun & Bradstreet has not been communicated, as of 04/08/2023.

In total, nine of the 20 Premier League clubs (45%) have a dedicated training shirt sponsor, different from their main shirt sponsor, for the 2023-24 season. This is notably the case for Manchester United FC, which receives €21.9m a year from the Luxembourg blockchain…