Serie A: direct negotiations for the sale of international TV rights post-2024 without an agency

News Tank Football - Paris - News #297039 - Published on 04/08/23 at 16:15
©  AC Milan
AC Milan at San Siro, 03/05/2023 - ©  AC Milan

"As from 2022, the applicable Italian law permits a more dynamic and flexible approach in international media rights sales (amendment of the Melandri law allowing media rights for sporting competitions to be marketed over five years). Therefore, the license agreements (Serie A TIM, Coppa Italia and Supercoppa Italiana) will be finalised through...

©  AC Milan
AC Milan at San Siro, 03/05/2023 - ©  AC Milan

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