Premier League: CFI (finance), main shirt sponsor of Sheffield United FC for 2023-24

CFI Financial Group, a financial services provider based in Dubai (UAE), has become the main shirt sponsor of Sheffield United FC for the 2023-24 season, announced the newly promoted Premier League club on 04/08/2023.

The Dubai-based group takes over from British medical diagnostics company Randox Health, which was featured on the front of Sheffield United FC's kit in 2022-23, when the club was playing in the Sky Bet Championship, as part of an agreement initially covering three seasons (2022-2025).

Two Premier League clubs still do not have a main shirt sponsor for the 2023-24 season, as of 04/08/2023: Nottingham Forest FC and Chelsea FC. Although Manchester United FC unveiled shirts for 2023-24 featuring the TeamViewer logo (IT, GER), the club has been in the process of buying back its main shirt sponsorship rights and looking for a new partner to occupy this space since December 2022.

• Spain's Pep Guardiola, coach of Manchester City FC Activity: English professional football club Global Partners: • Etihad Airways (airline): shirt sponsor, since 2009-10 (£20m per season) and…