Premier League: Google Pixel (smartphones), partner of Arsenal FC & Liverpool FC from 2023-24

Google Pixel, a smartphone brand belonging to US technology services company Google, has become an official partner of Arsenal FC and Liverpool FC from the 2023-24 season as part of "long-term" agreements, announced the two Premier League clubs on 09/08/2023.

The aim of these partnerships is "to enhance the matchday experience, bringing fans closer to the game" and give them access to "exclusive content, as well as deeper, tech-driven experiences, using Google's AI-powered camera features on the device," explained Arsenal FC. The content will include a series entitled "Pitchside, presented by Pixel", filmed entirely with the brand's smartphones, which will take a behind-the-scenes look at each club's matches in the Premier League and Barclays Women's Super League. Liverpool, meanwhile, are also working with the brand to develop "their first dedicated women's football show on YouTube."

In addition, both clubs are joining the "Pixel FC" initiative launched by the American brand ahead of the Women's World Cup 2023, on 06/07/2023. This collective of content creators dedicated to women's…