LALIGA: more than 100,000 spectators for the league's first Summer Tour in the USA & Mexico

"In total, more than 100,000 fans experienced four friendly matches involving Club Atlético de Madrid, Real Betis Balompié, Real Sociedad and Sevilla FC " during the first edition of the LALIGA Summer Tour organised by LALIGA in the United States and Mexico during the first week of August 2023, announced the Spanish professional football league on 07/08/2023.

In addition, over "30 different activities involving LALIGA sponsors" took place "including a visit to the EA Sports headquarters in San Francisco. In addition, the clubs visited local teams such as the Golden State Warriors (NBA) and the San Francisco 49ers (NFL)," said the body.

"LALIGA Summer Tour perfectly complements LALIGA North America's strategy to expand the fan base of the competition and clubs in the United States and Mexico, in attracting a young and multicultural audience. In partnership with Relevent Sports (an American promoter and media company). LALIGA Summer Tour was the largest and most comprehensive tour ever organised outside of Spain," added the league.

The matches on the tour were broadcast and produced by…