Sponsorship: major changes among the 20 LALIGA EA Sports clubs for the 2023-24 season

With four clubs under contract (20%), adidas is the most represented of the eight brands supplying the 20 clubs participating in the 2023-24 LALIGA EA Sports season (versus 10 suppliers in 2022-23). The German brand, which was previously the most represented last season, is ahead of Castore, Nike and Puma, who each equip three clubs.

There is only one change of equipment supplier for this new season: Castore has taken over from New Balance at Athletic Club Bilbao. The Spanish brand is thus continuing its foray into domestic football, having signed its first two agreements with UD Almería and Sevilla FC in 2022-23. Conversely, neither New Balance nor Kelme (supplier of RCD Espanyol, relegated at the end of the 2022-23 season) are represented in the Spanish championship. Two contracts have also been extended: Nike's with RCD Mallorca (2021-2027, €1m per year) and Joma's with Villarreal CF (2016-2027, €4m/season).

The average duration of equipment contracts signed by clubs in Spain's top flight is 10.3 years (out of 15 known durations). Nike is behind two of the three longest current…