Social media: 34 million fans (+38%) for Ligue 1 & Ligue 2 at the end of the 2022-23 season

• Ligue 1 Uber Eats and Ligue 2 BKT clubs had a total of 34 million followers on social media at the end of the 2022-23 season, an increase of 38% in one year;
• A total of 3.4 billion impressions for publications on the two leagues' accounts (+50%);
• two-thirds of the new fans registered came from abroad;
• There were 580 million views on the Ligue 1 TikTok account.

These are the main figures relating to the social networks of France's top two divisions published by the Ligue de Football Professionnel at the beginning of August 2023. For its two leagues, the LFP has 17 international accounts on 10 platforms, in 13 languages.

The league's growth on social media is particularly strong on TikTok, with 8.6 million additional followers, making the LFP the "third European league" on the platform.

LFP: main figures from Ligue 1 Uber Eats and Ligue 2 BKT social media accounts

Ligue 1 Uber Eats: 238 million…