Olympique de Marseille: Ivory Coast Ministry of Tourism brand becomes a shorts sponsor from 2023-24

The Ivory Coast Ministry of Tourism has become a premium partner (2^nd level) of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2023-2026), announced OM on 11/08/2023.

As part of this partnership, "Sublime Côte d'Ivoire", the label of the African country's tourism development strategy, will be displayed on the shorts of the Olympique Marseille men's team and as a back training kit sponsor.

The Ivorian ministry entered into the partnership through its "More by Entourage" agency, with the aim of "raising the profile of the Ivory Coast, the host country of the 2024 Africa Cup of Nations (AFCON), and making the country one of the top five destinations in Africa."

"A cosmopolitan club par excellence, Olympique de Marseille has strong links with the country, including many Ivorian legends and a large community of supporters throughout the country, from Abidjan to Yamoussoukro. OM will draw on this historic connection and on the strengths of its digital community of over 20 million subscribers to help develop the programme and raise the profile of the country," explained the…