Ligue 2 BKT: LCR (real estate), main shirt sponsor of ESTAC's home shirt for 2023-24

LCR (Les Constructeurs Réunis), a French property developer, has extended its partnership with ESTAC (Ligue 2 BKT) to become the main shirt sponsor of the club's home shirt for the 2023-24 season, announced Espérance Sportive Troyes Aube Champagne on 12/08/2023.

LCR previously displayed its brand as a shorts sponsor (back) for the 2021-22 and 2022-23 seasons, during which ESTAC played in the Ligue 1 Uber Eats. The group, based in Schiltigheim (on the outskirts of Strasbourg, Bas-Rhin), has thus moved from the status of official sponsor (2^nd level) to that of major partner, the highest level in the club's sponsorship hierarchy.

The LCR Group succeeds Winamax (sports betting), the club's main home and away shirt sponsor initially for the 2022-2024 cycle, which invoked its exit clause due to the club's relegation. ESTAC has not presented the main shirt sponsor for its away shirts as of 16/08/2023.

• The Trojan club generated €1.82m in sponsorship revenue in 2020-21 during the club's last season in France's second division (then €4.35m during the 2021-23 Ligue 1 Uber Eats season).