LALIGA: opening of the league's first official online store in collaboration with Fanatics

LALIGA, in collaboration with Fanatics, an American manufacturer and distributor of licensed sports products, is opening its first online shop for the sale of officially licensed shirts, training wear and accessories "from most of the LALIGA EA Sports and LALIGA Hypermotion clubs," announced the body on 16/08/2023.

"The wide-ranging partnership encompasses e-commerce, licensing, product manufacturing and event retail, as well as the opportunity to open an official La Liga high street retail store," said the body.

The online shop will, as of 17/08/2023, offer products from eight top-flight clubs (Real Madrid CF, FC Barcelona, Valencia CF, Athletic Club Bilbao, Club Atlético de Madrid, Girona FC, Sevilla FC, Real Sociedad), as well as other "LALIGA Collection" products. "Over time, the range will be expanded to include more clubs," added the Spanish body.

This online store has been created using Fanatics' Cloud Commerce Platform (CCP), which is already used by over 900 sports organisations worldwide, including Manchester United FC (Premier League), Chelsea FC (Premier League), Paris…