Spain: Visit Saudi (tourist office) global partner of LALIGA from the 2023-24 season

Visit Saudi, the national tourism board of Saudi Arabia, has become a global partner of LALIGA from the 2023-24 season, announced the Spanish League on 17/08/2023. The duration of the agreement has not been communicated.

One of the aims of the partnership is to present Saudi Arabia "as the most exciting, year-round destination - where the passion for football intertwines with bridging connections among diverse cultures, ultimately bringing communities together," explained LALIGA. As part of the launch of the partnership, LALIGA has planned "a wide range of activities, including:
• a high-profile launch event;
• many other activities in the Kingdom, with the aim of bringing LALIGA closer to Saudi Arabia
• showcasing Saudi Arabia exceptional tourism offerings, captivating a diverse audience of local, regional and global visitors."

A sponsorship partnership project between FIFA and Visit Saudi, of which Argentine striker Lionel Messi has been one of the ambassadors since May 2022, for the Women's World Cup 2023 was strongly contested by the Football Federations of Australia and New…