Bundesliga: beIN Media Group acquires TV rights in 10 Asia-Pacific countries (2023-2026)

beIN Media Group has acquired the rights to broadcast the Bundesliga and 2.Bundesliga in 10 countries in the Asia-Pacific region for three years (2023-2026), announced Bundesliga International on 18/08/2023.

The pay-TV group, which already holds the rights to the German championship in the MENA region, France, Turkey, Australia and New Zealand, will now also be the official broadcaster in Brunei, Cambodia, Hong Kong, Laos, Malaysia, the Philippines, Singapore and Thailand.

Through this acquisition, the Qatari group has extended the rights it initially held for Australia and New Zealand until 2022-23.

The agreement also includes the rights to the DFL-Supercup and the play-offs on the group's local channels and on the beIN Sports Connect streaming application.

"Committed to transporting the excitement and emotion of the Bundesliga via our innovative products and localised story-telling approach" (K. Sim, Bundesliga International)

• "We are extremely delighted to strengthen our partnership with beIN Sports and…