Bundesliga: Next Media extends its broadcasting rights in Vietnam for the 2025-2028 cycle

Next Media Solutions JSC, a Vietnamese sports marketing agency, has extended its media rights in Vietnam for the Bundesliga, 2.Bundesliga and DFL-Supercup for the 2025-2028 cycle (three seasons), announced Bundesliga International (a subsidiary of DFL Deutsche Fußball Liga GmbH) on 21/08/2023. Next Media had signed an initial agreement for these same rights for the 2020-2025 cycle.

"As part of the prolongation, Next Media will also work directly with VMG Media JSC (VMG), a market leader in livestreaming football and sports to fans throughout Vietnam. Both parties will work together with Bundesliga International to sublicense the rights to broadcasters," explained the DFL subsidiary responsible for the marketing of Germany's top two divisions commercial rights (audiovisual, sponsorship, marketing & digital) internationally.

The broadcasting rights to the Bundesliga are held in Vietnam by the national public broadcaster VTV until 2025.

"Both sides are committed to continuing working together for the development of football at all levels throughout Vietnam" (Bundesliga International)

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