Juventus FC: Fem (media) succeeds Jeep as main shirt sponsor of the women's team in 2023-24

Fem, a women's media company owned by the Italian press group GEDI (Gruppo Editoriale), has become the main shirt sponsor of Juventus FC Women (Serie A Femminile eBay) for the 2023-24 season, announced the club on 23/08/2023.

In addition to visibility on the team's shirts and training wear, the agreement includes the provision of an "in-depth hub filled with news, videos and special content" dedicated to the club's women's team on the Fem website.

The Italian brand succeeds FCA Italy, the Italian subsidiary of Italian-American manufacturer Fiat Chrysler Automobiles (Stellantis Group), which has displayed its Jeep brand on the front of the shirts of Juventus' men's (Serie A TIM) and women's teams since the 2012-13 season, in return for €45m per year over the 2021-2024 cycle. This agreement, which initially ran until the end of 2023-24, will therefore come to an early end for the women's team, while it will run until the end of the planned term for the club's men's team.

The GEDI group, which owns the media company Fem, is 89.6% owned by the holding company EXOR NV (itself 52…