Premier League: Gtech (home appliances), sleeve sponsor of Sheffield United FC for 2023-24

Gtech, a brand owned by British electrical goods manufacturer Grey Technology, has become the sleeve sponsor of Sheffield United FC (promoted to the Premier League) for the 2023-24 season, announced the club on 26/08/2023.

The British brand will become an official partner, the second level in the club's sponsorship hierarchy. As part of the agreement, "both organisations are committed to initiatives that promote education, technology literacy, and youth development," explained Sheffield United, who also welcomed a new main shirt sponsor for the 2023-24 season, financial services provider CFI Financial Group (UAE), on 04/08/2023.

This is Gtech's second sponsorship deal with a Premier League club. The home appliances brand is committed to Brentford FC and holds the naming rights to the Brentford Community Stadium (17,250 capacity) for 10 years (2022-2032). As part of this agreement, the stadium has been given the name "Gtech Community Stadium".

• Only two Premier League clubs do not have a sleeve sponsor in 2023-24, as of 28/08/2023: Chelsea FC Activity: English professional football…