Bundesliga: Think about IT, sleeve sponsor of VfL Bochum from 2023-24

Think about IT, a German company specialised in IT, has become a sleeve sponsor of VfL Bochum (Bundesliga) from the 2023-24 season, announced the club on 26/08/2023.

The Bochum-based company has the status of premium partner, the second level in the German club's sponsorship hierarchy, alongside eight other brands including its equipment supplier Mizuno. Think about IT succeeds German insurance company Viactiv, VfL Bochum's sleeve sponsor for the 2017-2023 cycle (€500,000 per season).

In the Bundesliga, only one club does not have a sleeve sponsor for the 2023-24 season, as of 29/08/2023: FC Bayern Munich. Bayern had the most lucrative sponsorship deal in the German top flight for the 2022-23 season, with Qatar Airways paying the club an estimated €15m a year to appear on its shirt sleeves since the 2018-19 season. The two parties have "by mutual agreement" terminated their partnership which was due to expire on 30/06/2023.