FIFA Women's World Cup 2023: an economic and popular success for the first 32-team tournament

"This FIFA Women's World Cup has been truly transformational, not only in Australia and New Zealand but all over the world. In the host countries, we had almost two million spectators in the stadiums, full houses everywhere and two billion watching all over the world and not just watching their own country but watching the World Cup, because it's an event [where] I don't just watch my team. It's great sport, it's entertaining and people love it," said Gianni Infantino, president of FIFA at the body's second Women's Football Convention at the International Convention Centre in Sydney, Australia), on 18/08/2023, two days before Spain's 1-0 victory in the final versus England.

Impressive popularity in the host countries, entertainment, stadium attendance, audiences around the world, revenue: the first edition of the 32-team Women's World Cup has lived up to all expectations, according to the organisers.

"The Women's World Cup 2023 generated $570m (€524m), allowing it to break even," said Gianni Infantino. At the beginning of June 2023, FIFA announced that it had invested just over…