Nottingham Forest FC: Kaiyun Sports (betting) main shirt sponsor for the 2023-24 season

Kaiyun Sports, an Asian sports betting operator, has become the main shirt sponsor of Nottingham Forest FC (Premier League) for the 2023-24 season, announced the club on 30/08/2023.

Promoted to the Premier League for the 2022-23 season, Nottingham Forest had been without a main shirt sponsor since its return to the English top flight and the end of its agreement with British e-commerce platform Boxt on 30/06/2022. As part of a charity partnership, the club displayed the logo of the United Nations High Commissioner for Refugees (UNHCR) on the front of its shirts from 01/01/2023 until the end of the 2022-23 season.

This is the third Premier League deal for Kaiyun Sports. The bookmaker also became the sleeve sponsor of Crystal Palace FC for 2023-24, on 27/05/2023, and has featured on the sleeve of Aston Villa FC shirts since the 2022-23 season.